The check is the smallest thing we bring.
Milan Park buys founder-owned businesses in the lower middle market and installs the operating system to grow them. Real systems, real growth, and applied AI, run by operators who have built and sold companies. We call it Orbit OS.
The best small businesses
get the least help.
If you built a company doing a few million dollars a year in profit, you already know the problem. You are too big to be simple and too small to get the attention of the firms with real resources. The tools that would take you to the next level cost more than a business your size can justify building alone.
Most founders face two options when they are ready to move on. Hand the company to a first-time buyer still learning on the job, or sell to a fund that will load it with debt and start cutting. We built Milan Park to be a third option.
Meet Orbit OS.
Orbit OS is our operating system, the playbook and the technology we install into every company we buy. It is run by an in-house team that plugs into yours from day one. No consultants to manage. No advice that never turns into action.
Systems
Real infrastructure. Clean financials, clear reporting, and software that runs the day to day, so the company no longer lives in your head.
Demand
Growth you can measure. Search, paid media, marketplaces, and direct channels, built and tuned by people who do this for a living.
Intelligence
AI on the expensive, repetitive work. Pricing, scheduling, forecasting, and the number crunching that used to eat weeks. It starts before we close.
Operators
Real people in the work. Our team sits alongside yours and strengthens it, doing the job with you rather than sending notes from the sidelines.
Orbit OS is not a service you hire. It comes with the partnership.
Talk to us about Orbit OS →The businesses we love.
We are picky in a specific way. Here is the kind of company that does well with us.
Real work, with software inside
You make or do something tangible, and software helps run it.
Customers you can find online
You can grow by reaching more of the right people, and you can measure it.
Healthy cash flow
The business actually makes money and turns it into cash.
AI that helps, not replaces
You are in a category where AI makes the work better, not obsolete.
Room to get better
There is a clear next level, whether your base is strong or the situation is messy.
Founder-owned, your size
Roughly three to ten million dollars in value, where what we bring makes the biggest difference.
What working with us
actually looks like.
A real conversation
Founder to founder. No pitch and no pressure, just an honest talk about your business and what you want next.
A fair, straightforward offer
We move quickly and we say what we mean. No games, and no moving the goalposts once we have agreed.
A clean close
Tight, respectful diligence. We know you still have a business to run.
The first hundred days
Orbit OS goes to work. We install the systems, turn on growth, and get to know your people, with you leading the way.
We build, then we hand it on
We hold for a defined period, grow the company together, and pass it on stronger than we found it, with you sharing in the upside.
Before anything else,
let's just talk.
You spent years building this. The decision to bring on a partner or sell deserves more than a pitch. Sit down with one of us, founder to founder. We will tell you honestly what we see and whether we are the right fit.
Book a founder-to-founder session →Operators first.
You work with us directly, not with a portfolio team you meet after the deal is done.
++
Founder and CEO who built Heliose, the first real-time shopping engine for residential solar in the US, and sold it in 2024. He has built growth for companies from early startups to public companies, and he started Milan Park to be the partner he wished he had had.
++
Twenty years across product, marketing, and operations, with deep roots in performance marketing, eCommerce, and fintech. An optimizer to the core who builds the teams that turn a good idea into a working system.
Orbit OS.
The playbook and the technology we install into every company we buy, run by an in-house team that plugs into yours from day one. No consultants to manage. No advice that never turns into action.
We build. We do not
just advise.
Most firms hand you an operating partner who tells your team what they should do and then leaves. Orbit OS is the opposite. It is a real team of builders that does the work with you, the same resources a company ten times your size would have on staff, made affordable because we built them once and share them across everything we own.
You do not hire it and you do not manage it. It comes with the partnership. The day we invest, Orbit OS starts installing the systems, the growth, and the intelligence your company has never had the scale to justify on its own.
Four layers.
Every company gets the same four layers, tuned to its business. They are what turn a good company into a market leader.
Systems
Real infrastructure. Clean financials, clear reporting, and software that runs the day to day, so the company no longer lives in your head or a stack of spreadsheets.
We put the plumbing in early, because everything else depends on it.
Demand
Growth you can measure. Search, paid media, marketplaces, and direct channels, built and tuned by people who do this for a living.
We find the customers you are missing and make the ones you have worth more.
Creative that compounds →Intelligence
AI on the expensive, repetitive work. Pricing, scheduling, forecasting, and the number crunching that used to eat weeks now takes minutes.
It starts in diligence, before we even close, and it keeps finding money the whole way through.
Operators
Real people in the work. Our team sits alongside yours and strengthens it where it helps, doing the job with you rather than sending notes from the sidelines.
This is the seam where Orbit OS meets your business, and it is the part founders remember.
Orbit OS, from day one.
We start in diligence
Orbit OS gets involved before the deal is signed, reading your data and often solving a problem or two while we are still getting to know each other.
Systems go in
Financials, reporting, and the operational backbone, so the business runs on infrastructure instead of memory.
Growth turns on
Demand and intelligence come online. New customers, better pricing, and the first wins you can point to.
Operators stay in the work
The team stays alongside yours for the life of the hold, building with you until the company is ready for its next owner.
Built once.
Shared by all.
A company doing a few million in profit could never justify building a marketing engine, a data team, and a software group on its own. We built them one time, so every company we buy gets all three from day one. That is how heavyweight resources become affordable in a market that has never had them, and it is the whole reason Milan Park exists.
Orbit OS is not a service you hire. It comes with the partnership.
Talk to us about Orbit OS →The businesses
we love.
We are picky in a specific way. If your company looks like the list below, we should talk. If it does not, we will tell you honestly and probably point you to someone better suited.
Six things we look for.
Real work, with software inside
You make or do something tangible, and software helps run it. The physical world is the moat; the software is the leverage.
Customers you can find online
You can grow by reaching more of the right people, and you can measure whether it is working.
Healthy cash flow
The business actually makes money and turns it into cash. We build on strength, we do not gamble on turnarounds.
AI that helps, not replaces
You are in a category where AI makes the work better and cheaper, rather than threatening the core of what you sell.
Room to get better
There is a clear next level, whether your base is strong and underexploited or the situation is a little messy.
Founder-owned, your size
Roughly three to ten million dollars in value, in the tier where what we bring makes the biggest difference.
What working with
us looks like.
A real conversation
Founder to founder. No pitch and no pressure, just an honest talk about your business and what you want next.
A fair, straightforward offer
We move quickly and we say what we mean. No games, and no moving the goalposts once we have agreed.
A clean close
Tight, respectful diligence. We know you still have a business to run.
The first hundred days
Orbit OS goes to work. We install the systems, turn on growth, and get to know your people, with you leading the way.
We build, then we hand it on
We hold for a defined period, grow the company together, and pass it on stronger than we found it, with you sharing in the upside.
Think that might be you?
Even if you are years away from a decision, a first conversation costs nothing and tells you a lot.
Start a conversation →Proof, not
promises.
Before Milan Park, our operators ran this exact playbook inside real companies. The same moves Orbit OS installs today, with numbers you can check.
$400M hiding
in the funnel.
A national home-services brand was under-converting leads to sales and could not see where. We instrumented the full funnel and found the answer: calls closed far better than forms.
We optimized the website and process to route more high-intent traffic to calls, without cutting forms. The call response rate improved about 70 percent within two months.
Beating the
seasonal tide.
A consumer-finance brand's growth was capped every year by seasonality. We attacked it where it is cheapest to fix: the landing page.
Through rigorous testing and optimization of the landing pages, overall sales rose 25 percent despite the seasonal pressure, worth about $125 million in added annual revenue. The year over year conversion trend broke away from the prior year the moment optimization began.
84% more leads.
Same budget.
A national home-services brand believed it had spent every marketing dollar the unit economics could bear. The analytics said otherwise.
By precisely redistributing the existing budget through intense analysis, the company grew leads 84 percent over 12 months without spending more, worth roughly $125 million in added EBITDA. Half the gain came from getting more out of the funnel, half from feeding more of the right demand into it.
Scaled 18x.
Profitable the whole way.
A national consumer brand, built from its first customers to a market leader over five years, in one of the most competitive and claim-saturated categories around. This is the kind of engine the Orbit OS team builds.
The brand needed a customer-acquisition engine built from nothing, with no room for waste and no tolerance for unprofitable growth.
Profitability first. We started on high-intent channels where every dollar had to pay its way, then reinvested the margin into the top of the funnel to compound growth, never letting efficiency slip to chase volume.
Over six years and more than sixty million dollars in spend, we scaled the program roughly eighteen times while holding acquisition cost steady the entire way. Profitable start to finish.
What it looks like in-market.
Case Study ResultsA financial-services brand running paid social across Meta and TikTok. The system ran for 12 weeks.
This is what Orbit OS runs on.
The same operators, the same playbook, now pointed at founder-owned businesses in the lower middle market.
Start a conversation →Operators first.
You work with us directly, not with a portfolio team you meet after the deal is done. We have built and sold companies ourselves, and we bring institutional rigor without the institutional distance.
A third option.
The best small businesses get the least help. Too big to be simple, too small for the firms with real resources. When a founder is ready to move on, the usual choices are a first-time buyer still learning on the job, or a fund that will load the company with debt and start cutting.
We built Milan Park to be a third option. We buy founder-owned businesses in the lower middle market and install the operating system to grow them, then hand each company to its next owner stronger than we found it. Operators, backed by real resources, in a market that has never had them.
The two of us.
Jason built and sold Heliose, the first real-time shopping engine for residential solar in the US, acquired in 2024. He has spent his career on the hardest part of any consumer business, finding the right customers and turning them into revenue, for companies from early startups to public companies. He started Milan Park to give founders the kind of partner he wished he had had when he was building.
Ryan has spent twenty years building product, marketing, and operations, with deep roots in performance marketing, eCommerce, and financial technology. An optimizer to the core, he runs the same test and learn discipline on a product design that he runs on his own daily routine. At Milan Park he focuses on product and operations inside the companies we buy.
The two of us,
and forty five more.
The growth engine inside Orbit OS is not a promise, it is a team. Through our operating partner MoonRide, every company we buy gets a forty five person group of senior operators who acquire customers, build the data, make the creative, and turn clicks into revenue. These are the heavyweight resources a company your size could never staff on its own, and they are part of how Orbit OS runs, aligned with us rather than a vendor you have to manage.
Paid media and channels
Ad design, testing, and optimization across search, social, video, and marketplaces.
Data and analytics
Full-funnel reporting and revenue attribution, wired from the ad platforms straight to the CRM.
Creative production
Static, video, and user-generated content produced fast enough to feed always-on testing.
Landing pages and CRO
Pages and experiments built and shipped quickly, so more clicks turn into customers.
AI and automation
Custom connectors and AI-accelerated workflows that run more optimization cycles per dollar.
Data security
Every engagement is firewalled, so shared expertise never means shared data.
Scaled 18x.
Profitable the whole way.
A national consumer brand, built from its first customers to a market leader over five years, in one of the most competitive and claim-saturated categories around. This is the kind of engine the Orbit OS team builds.
The brand needed a customer-acquisition engine built from nothing, with no room for waste and no tolerance for unprofitable growth.
Profitability first. We started on high-intent channels where every dollar had to pay its way, then reinvested the margin into the top of the funnel to compound growth, never letting efficiency slip to chase volume.
Over six years and more than sixty million dollars in spend, we scaled the program roughly eighteen times while holding acquisition cost steady the entire way. Profitable start to finish.
What it looks like in-market.
Case Study ResultsA financial-services brand running paid social across Meta and TikTok. The system ran for 12 weeks.
We did the work.
Before Milan Park, our team founded, ran, financed, and sold companies. We are not investors who learned operating from a book. We learned it by doing it.
Where we put
our conviction.
The companies we have backed. Operators investing in operators, across fintech, logistics, and the infrastructure of the physical and financial world.
Companies we have
backed and built.
How we choose.
We invest where we have operated. Real operations with software inside, digital customer acquisition, durable cash flow, and categories where AI is a tailwind rather than a threat. Physical world, financial infrastructure, and the systems that run them.
We back founders we would want to work for, and we bring more than capital. The same operating resources that grow our companies are the reason founders choose us over a check alone.
See the full fit criteria and how the process works.
What we look for →Let's talk.
The decision to bring on a partner or sell is a big one, and it deserves more than a pitch. Reach out, and one of us will get back to you personally.
Founders
Thinking about what is next, this year or in a few years. Start with a conversation, no pressure.
Advisors and brokers
Sitting on a business that fits our profile. We move quickly and we are straightforward to work with.
Investors
Curious about the strategy and where we are headed. We are happy to walk you through it.
Tell us about it.
Creative that compounds.
Targeting and bidding are machine-run now. The last real lever on paid social is the creative, and most of it is still made on gut feel. Inside Orbit OS, our demand team turns creative into a system: tested, read, and scaled, sprint after sprint.
Growth stalls at the creative layer.
Targeting and bidding are machine-run. The lever you still control is the creative. Most of it is still made on gut feel, shipped in ones and twos, and judged on vibes.
That is where the spend leaks. A handful of ads carry the account; the rest is budget spent finding them. The question is not whether you find the winners, it is how fast you get there.
Two of twenty-four win. The rest is spend finding them.
We build at one intersection.
Everything we ship sits where three things meet, the words customers actually use, how Meta and TikTok actually deliver today, and the direct-response fundamentals that sold before the algorithm and still do.
Customer language
We mine the exact words customers use, reviews, calls, DMs, comments, and write ads in their voice, not ours.
Platform mechanics
Creative built for how Meta and TikTok actually deliver today, not one generic asset resized for two feeds.
Direct-response fundamentals
Awareness, the offer, the mechanism, the proof. The principles that sold before the algorithm and still do.
Creative as a combinatorial matrix.
We do not make ads. We make interchangeable parts and assemble them, so a test isolates the variable, and a kill happens at the component level.
permutations
What it looks like in-market.
Case study resultsA financial-services brand running paid social across Meta and TikTok. The system ran for 12 weeks.
See it run on your spend.
Bring us your account and your best guesses. We will show you the system on your creative, your platforms, your numbers.
Book a session →